I would like to take this opportunity to share
with you the key factors that led to the unfortunate
demise of Postmasternetwork.
Postmasternetwork launched in 2002 after I spent
almost two years researching the market place,
formulating the strategy and developing a business
plan to be able to attract outside investment.
The first twelve months focused on raising awareness
of Postmasternetwork to suppliers and sub postmasters
and to encourage the NFSP to support this new initiative
and form an alliance. Despite the negative response
from the hierarchy at the Federation, sub postmasters
started signing up to PMN in their thousands. We
were seen as a positive organisation that was trying
to help sub postmasters by creating additional
revenue streams over their private retail counters.
The business model was
working well, Post Office Ltd started to monitor
our progress and several meetings were held to
discuss ways of them offering their support.
This culminated in a meeting with two top executives
from Post Office Ltd, at this meeting I was told
there was not room for three players in this
market and they would have to decide whom they
were going to support in the future –the
NFSP or PMN. It was evident soon after that PMN
was not the chosen partner as the NFSP decided
at that time to support “Big Brand” and
it was obvious the two parties had formed a much
closer alliance.
PMN had always known that the Sub postmaster
contract was restrictive, outdated and needed clarification
on some grey areas. We needed sub postmasters to
be given more commercial freedom as we were receiving
some very positive approaches from large retail
brands that wished to work with Sub postmasters.
These were strong reasons to support the Association
of Convenience Stores in presenting a complaint
to the Office of Fair Trading in November 2004
on the unfair restrictions of the sub postmaster
contract.
As you would expect, this
created considerable opposition from the NFSP
and POL, both realising the potential ramifications
this may cause if the complaint was successful.
I do not feel it is appropriate at this time
to document all the evidence received of dirty
tricks that we experienced over those following
months but I will say it was not helpful to have
the two dominant players in the market place
trying various ways of making life difficult
for us. We were encouraged by the significant
increase in membership and the support we were
receiving in lobbying Ministers, MP’s,
Regulators, TV, Radio and national newspapers
in order to try and raise awareness of the importance
of lifting certain restrictions in the sub postmaster
contract.
Finally, after a 10 month
wait the OFT told us that their initial findings
would be published in late September 2005. Three
days before, Post Office Ltd issue a revised
Post Office contract to every sub postmaster.
Within this contract were additional clauses
that legally stopped the PMN business model dead
in its tracks. Now, sub postmasters had to give
notice to POL when introducing new products or
services over their private retail counters and
POL reserve the right to remove any product or
service from Sub postmaster’s
retail counters simply by giving twelve months
notice.
It was very clear after talking to commercial
partners that this revised contract effectively
would stop potential suppliers from investing in
the network and sub postmasters for fear of legally
being forced to remove these products or services
if POL decided to enforce their rights.
Since September, I have been forced to make all
the staff at PMN redundant whilst trying to continue
lobbying at the highest level to try and get support
to put pressure on the OFT to commit further resource
to the complaint and fully investigate the matter.
Sadly, we ran out of time and the final judgment
from the OFT has now been put back until early
April.
Postmasternetwork has faced many challenges over
the last four years and I am encouraged that despite
resistance from the dominant players, we have still
helped thousands of sub postmasters improve their
retail businesses, we also managed to wake and
shake up a few sleeping giants and forced them
to focus a little more on supporting the independent
sub postmaster rather than distancing themselves
in their ivory towers.
Losing Postmasternetwork feels like a personal
bereavement at the moment as I have lived and breathed
the business for the last six years. I feel I have
done my best for sub postmasters, suppliers and
Shareholders of Postmasternet Ltd.
I now leave this business
with many positives – the
opportunity to meet some great entrepreneurial
sub postmasters, building a dedicated team back
in Kent, shaking up the dominant players in the
industry, and the fact that Postmasternetwork did
make a difference in its relatively short business
life.
I, like many fellow sub postmasters are concerned
about the future viability of my Post Office. I
do now realise I need to become a better retailer;
I need to invest now in providing my customers
with an improved retail environment. This will
help both my private retail and Post office counter
business.
On a final note, I have no real regrets, I am
now much poorer financially, but much richer in
experience. I have learnt from the mistakes I have
made and I leave knowing that hopefully I have
made a positive impact on this network and hopefully
I will be able to use my experience to help other
groups in providing a solution to help sub postmasters
survive in this challenging retail marketplace.
Goodbye and Good luck
Best Wishes
Gary Coyle |